Ignite, Hobby Starter Kits
Branding
Summary: Ignite is a bold, trendy, and accessible brand on a mission to make it easier for people to discover and enjoy hobbies. By offering fun and affordable hobby starter kits, Ignite eliminates the hassle of sourcing materials and provides everything needed to spark new interests and passions—all shipped directly to the customer’s door. Ignite designs and packages starter kits tailored to a variety of interests, ensuring that individuals have everything they need to dive into a new pastime right away. Kits are crafted with affordability, quality, and ease of use in mind, making them approachable for beginners and appealing to hobbyists of all ages.
Scope of Work: Brand Identity, Branding system, naming, logo design, packaging design, product design, advertising, copywriting, art direction, plastic molding
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In today’s fast-paced world, increasing screen time and toxic work culture have left many people with little time or energy to pursue hobbies and leisure activities. Studies, such as those conducted by Target Market, reveal that 20% of individuals report having no hobbies at all, while 24% admit to having only one hobby they actively practice. This lack of engagement in recreational activities contributes to stress, reduced happiness, and a general decline in mental and physical well-being. However, actively participating in hobbies has been shown to ease stress, boost happiness, and even improve health, including alleviating chronic pain. Despite these benefits, many people struggle to find the time, motivation, or resources to explore new hobbies.
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Ignite’s core mission is rooted in the proven benefits of hobbies for mental and physical health. By encouraging people to engage in creative, hands-on activities, the brand promotes stress relief, boosts happiness, and provides opportunities for personal growth and relaxation.
